Closing that sales contract is often the hardest part of the job. What works best? Some of the industry's top strategists share their secrets with you.

Learn how to sell your dream to others. Judith Roales, from the International Centre for Journalists (ICFJ), shares some low-cost strategies for effective newspaper marketing.

Follow these simple sales strategies and guidelines to make sure your ad campaigns create longterm partnerships.

Competition is inevitable - and it need not be a bad thing. Competition helps focus your mind, helps grow the market, and helps improve standards. Here are some simple tips for dealing with competition in a proactive and constructive way.

Here are some easy strategies and tips for advertising sales reps when they are confronted by clients who are reluctant to sign the deal.